Place fixtures
in Best Buy and Musicland/Sam Goody stores nationwide
that would attract and educate a younger audience with
the “Pay-As-You-Go” Virgin Mobile campaign.
We featured
Virgin Mobile's logo in an eye-catching 3-D. Fitting vacuum-formed
acrylic covers over each phone eliminated the threat of
theft and phone damage. Since installation, Virgin Mobile
has seen rapid sales growth within the desired age demographics,
and no theft.
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