Recrylic^® Product Displays

• Brooks, one of the world’s top manufacturers of athletic footwear and apparel, was introducing its new line of Ghost Max running shoes
• Certified carbon neutral, Ghost Max shoes help Brooks to meet its sustainability commitments for a healthier planet
• Brooks sought a store display that matched its commitment to eco-friendly solutions

Solution

• Acrylic Design Associates developed an innovative display for Ghost Max, evoking the shoes’ cloud-like cushioning
  
• The displays used certified recycled Recrylic, made from 100% recycled content
• The “cloud” portion of the display was thermo-formed in-house by Acrylic Design; material was heated and then vacuum-formed to create a cloud-like shape to display a demo shoe
• Printing was handled by Acrylic Design in-house, matching Brooks’ brand and color standards
• The Recrylic logo was added to the display, highlighting Brooks’ use of sustainable materials

Results

• After rapid prototyping and approvals, Acrylic Design produced 425 displays in a matter of days, and shipped to footwear stores nationwide
• Using Recrylic in place of virgin acrylic helped avoid the use of 38 barrels of petroleum-based products, along with 18 tons of CO₂ emissions . . . or the equivalent of taking 3.5 cars off the road for a year
• Recrylic was used for other new product displays, saving even more CO₂