Luxurious display cases become focal point of anniversary celebration.

• Swiss luxury watchmaker Girard-Perregaux wanted to celebrate the 50th anniversary of its iconic Laureato sport watch collection with museum-quality in-store displays. However, the displays needed to reflect the painstaking craftsmanship of the watch brand itself.

Solution

• Acrylic Design Associates custom fabricated multi-layer painted acrylic panels that echoed the depth and detailing of a watch face. Laser-etched pyramid textures and metallic gold finishes embodied luxury while the use of white acrylic risers pulled everything together for a clean, gallery-style presentation. Acrylic Design’s precision and attention to detail allowed Girard-Perregaux to bring the story of heirloom-quality watchmaking to life.